Is it cheaper to buy custom clothing online

Is it cheaper to buy custom clothing onlineFrom the music halls of the 70s to the coffee chains and independents sprouting around cities and towns across the country, we will have all seen and been in contact with custom designed clothing. Something that proudly displays a logo, a sign, something that makes it uniquely part of a group identity.

Of course custom clothing is nothing new. Over the last ten years and thanks to the internet there have been plenty of custom clothing companies online that offer the custom clothing service. From T-shirts to hoodies, polo shirts to workwear and even the now popular fashion item… swimwear, there is quite literally nothing that can’t be custom printed.

We really do live in amazing times! Joking aside however, for a business that wants to develop a brand theme and showcase their vision to the world, custom clothing simply is one of the best ways.

The internet as already mentioned has changed the custom clothing business and the industry as a whole but as with some industries where there is a bit of a backlash to the world wide web, is buying custom clothing online any cheaper than going to a physical store? Let’s take a look at some of advantages of buying online and see if price has an impact.

Provide versatility

Online does mean having an option to be more versatile in material and garment choices than you could find in a traditional store. Of course, good stores will have a wide range of selections to choose from but an online store can be more responsive to new material needs. For example, recycled material as clothing such as plastics may be making waves in high fashion but some online custom companies are even offering this as a solution due to the original manufacturers working in the digital realm as well.

Inexpensive to produce

One of the advantages of being an online business is that the order facility and printing parts of the business are usually associated in the same building. One set of rent and the internet technology means that orders can processed quicker leading to less downtime and the use of technology also means that there is more than can happen in the background in quality assurance and production.

It becomes inexpensive to produce and in turn,  inexpensive to purchase to purchase, especially in bulk. T-Shirts can start at £1 printed for an order of 500. If you’re a small business that can be a big business saving over the year. 

Fast to produce

One of the big advantages of the online world is the speed at which things are done. For some basic designs and choices, you could have the clothing made and sent overnight, for more complicated designs, it could be as little as three working days. To your business, that could be the difference of standing out and getting orders, or just blending in with the competition.

Overall there are cost savings to be made when going online, many with a fulfillment process …

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What to Consider When Marketing to a Specific Culture

Marketing is one thing that can make or break a business especially in it’s early stages. The four P’s of marketing are Product, Price, Place, and Promotion. Place and promotion go hand in hand. Deciding where to sell a product or service is just as important as deciding where and how to promote it. Promotion is a great way to get people interested in a product or service being offered. Advertising is half the battle, much research needs to be done before actually putting an advertising plan into action. The trick to promoting is knowing who you are promoting to, finding your target market. 

What to Consider When Marketing to a Specific Culture

Target Market

A target market will be the people most likely to buy your service or product. Research into this group will help better understand how to get their attention. As with most groups in this time, online and social media marketing is one of the main places people see advertising. 
Suppose you find your target market to be people that are Hispanic. It isn’t enough to just know the language they speak and sprinkle that through an advertisement. Knowing what age group to target also holds importance, each generation is different. Hispanic people responded positively to an advertisement that hints at heritage and traditions specific to their culture.

Optimizing & Social Media 

Most hispanic advertising can be optimized by creating advertisement that is mobile friendly. From 2012 to 2015 the amount of Hispanic internet users that used smartphones specifically jumped to 94%. It is no longer enough to have a good website if it cannot be viewed well on a mobile device. 

Search engines are in a sense a liaison between people looking for information and the right website. Search engine marketing allows businesses to essentially “pay per click”. The business pays a search engine to put the link to their cite in a place where the target audience will view it at a high volume. 

Social media is a great outlet to reach the Hispanic community. A research center reported that nearly 73% of Hispanics use Facebook, that’s 29 million! This high percentage of the target market being on Facebook would make it a great place to advertise. The new question is what type and what content should be in the advertisement. 

Between Facebook, Instagram, Twitter there are many different ways to reach people. Video marketing for example, is no longer just limited to commercials. On Facebook or Instagram somebody watching a video can expect to see an ad that cannot be skipped in the middle of what they are watching. This ad may only be a few seconds but a main idea has gotten across to the viewer.  To optimize this, research into what videos the target market are watching. Then inserting an ad they will be interested in may lead to people seeking that product or service out. By finding where the target market is spending time and strategically placing an advertisement there can make all the difference, especially …

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