From the music halls of the 70s to the coffee chains and independents sprouting around cities and towns across the country, we will have all seen and been in contact with custom designed clothing. Something that proudly displays a logo, a sign, something that makes it uniquely part of a group identity.
Of course custom clothing is nothing new. Over the last ten years and thanks to the internet there have been plenty of custom clothing companies online that offer the custom clothing service. From T-shirts to hoodies, polo shirts to workwear and even the now popular fashion item… swimwear, there is quite literally nothing that can’t be custom printed.
We really do live in amazing times! Joking aside however, for a business that wants to develop a brand theme and showcase their vision to the world, custom clothing simply is one of the best ways.
The internet as already mentioned has changed the custom clothing business and the industry as a whole but as with some industries where there is a bit of a backlash to the world wide web, is buying custom clothing online any cheaper than going to a physical store? Let’s take a look at some of advantages of buying online and see if price has an impact.
Online does mean having an option to be more versatile in material and garment choices than you could find in a traditional store. Of course, good stores will have a wide range of selections to choose from but an online store can be more responsive to new material needs. For example, recycled material as clothing such as plastics may be making waves in high fashion but some online custom companies are even offering this as a solution due to the original manufacturers working in the digital … READ MORE
Marketing is one thing that can make or break a business especially in it’s early stages. The four P’s of marketing are Product, Price, Place, and Promotion. Place and promotion go hand in hand. Deciding where to sell a product or service is just as important as deciding where and how to promote it. Promotion is a great way to get people interested in a product or service being offered. Advertising is half the battle, much research needs to be done before actually putting an advertising plan into action. The trick to promoting is knowing who you are promoting to, finding your target market.
A target market will be the people
most likely to buy your service or product. Research into this group will help
better understand how to get their attention. As with most groups in this time,
online and social media marketing is one of the main places people see
Suppose you find your target market to be people that are Hispanic. It isn’t
enough to just know the language they speak and sprinkle that through an
advertisement. Knowing what age group to target also holds importance, each
generation is different. Hispanic people responded positively to an
advertisement that hints at heritage and traditions specific to their culture.
Optimizing & Social Media
Most hispanic advertising can be optimized by creating advertisement that is mobile friendly. From 2012 to 2015 the amount of Hispanic internet users that used smartphones specifically jumped to 94%. It is no longer enough to have a good website if it cannot be viewed well on a mobile device.
engines are in a sense a liaison between people looking for information and the
right website. Search engine marketing allows businesses to essentially
“pay per click”. The business pays … READ MORE