The amount of smartphones in the marketplace is escalating every year. And also the phones are becoming far more sophisticated with every model that is released. It is now a great deal less complicated for persons to accomplish their shopping making use of mobile phones that read mobile-friendly websites.
And businesses that are left behind in developing mobile sites are losing out on this segment of motivated buyers. Here is how you can make your site mobile-friendly to tap into mobile shopping that ABI Research estimates will be worth $119 billion globally by 2015.
Have a clear layout and easy navigation
A smartphone unlike conventional PCs has a far smaller screen size. For instance, an iPhone 4 has a diagonal screen of just 3.5 inches. That means every square of a smartphone’s screen matters. As well as a clear layout that makes navigation quick is important.
Most mobile users are normally on the move and often want to buy or get information urgently. And a mobile site that gives the most important information upfront will be a great asset.
Have a mobile checkout platform and lower bandwidth needs
Integrating a professional checkout service that stores customer data online will make the shopping experience great. It will make users avoid using their credit cards in public which feels insecure.
You save yourself and the customer by having a mobile website that requires less bandwidth. One way to do this is to have a site that utilized less animation and video streaming. In instances where customers are charged on the number of megabytes they consume, they will be more cautious on websites that look like they will need more bandwidth.
Minimize text entry
It is much more difficult to enter the text from a phone then it is from a computer. This makes users prone to errors and the process also takes much longer. Therefore to give a user a better experience, reduce the amount of text required to get the information from your site. One way to reduce this is to use inbuilt phone functionality, asking for a password that customers just type once.
Design for touchscreen and non-touchscreen users
This makes your site both friendly to users with less advanced phones and those with modern smartphones. This means that you should take into account the person using fingers on the touchscreen. If the buttons are too close, then the user may touch the wrong button and get the intended result.