10 Tips For Marketing a Green Product

1. Green is not positioning

-People are primarily driven by personal gain, “what’s in it for me?”

-What do your green solutions add to the real customer needs of your targeted audience?

-A green product reinforces the brand values of your company?

2. Find a new, wider audience

10 Tips For Marketing a Green Product

-“Green” is no longer a niche

-Shift the focus from the “old-green customer” to a broader audience

3. Stacking product benefits

-Do not compromise on the key features (quality, convenience,…)

-“Green” as one of the benefits of a product often enhanced the attractiveness

-Try a logical link between product characteristics and performance and sustainability

4. Ensure adequate availability

-Do not build barriers for the availability and information of your product

-Work together with chain partners and so embrace ‘point of sale’

5. Green relies on trust

-Sufficient knowledge to build your company on the durability of your product

-Make sure you reports are based on rapports from conformity testing service

-Block prejudices that perhaps exist at your audience

-Cooperate with research organisations

-Understanding and changing perceptions about sustainability, to keep this up!

6. Develop an appealing concept binding

-Analysis don’t sell, make it simple and tangible

-Ensure that the support of your product speaks to the imagination

-Make it a positive choice!

7. Light good for the customer

-Shows where your company stands for, be transparent

-A customer is often a layman and cannot understand your product, so work to win and deserve their confidence!

-Manipulation does not work, the customer is well informed

-Ensure active involvement of the customer and ensure a dialogue with your customer, before that they write bad and negative pr in blogs etc.

-Educate the customer especially if you want to create awareness among customers

8. Communicate in the right tone and style

-Relativise, do not be too serious or pedantic, ensure a wink

-Lower your voice or talk slower so that the customer can understand you

9. Leverage the sympathy on sustainability

-Relatively easy to get free publicity in various media

-In BTB marketing: get the attention of customers, they often want to be part of a business by being and ambassador for it

10. Don’t do it if…

-Your company pollutes the environment

-You produce a dangerous product (green is not secure)

-If you barely have a greener product than your competitor

-You can use only false or irrelevant claims

-No evidence of performance…

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Essential Dresses come early July

It’s inadequate to endure the summer months with only a small number of t-shirts and shorts. There will be situations when you need to appear somewhat more sophisticated, snazzy and let’s not pretend – alluring! There are lots of different dress designs suitable for all ages, different sizes, designs and so it won’t be too difficult to obtain the ultimate summer collection. Consider trying on a couple of these summer dresses on for size:

Maxi’s

Maxi dresses are a lot of fun to wear and incredibly flexible. During the warm breezes of a long sweltering summers day you’ll relish the lovely, womanly feel this particular dress provides. Maxi dresses are tremendous for attempting to keep cool whenever conditions increase but without the worry of revealing to much skin to the sun. The ideal choice for most body sizes, the Maxi dress can work very well with heels or a flat shoe dependent on height, and utilized with a belt to emphazise the waistline.

The Sundress

Essential Dresses come early July

Whether you are searching for a Sundress to protect yourself with on your way to the seaside, a light weight sundress for spending some time in the garden or an outfit to pair with for a pleasant night out around town, the sundress does the job perfectly. It’s delicate and sexy, womanly and laid back, perfect for any occasion in the summertime. Alternative designs to consider such as a cami, a higher or lower hemline and upper leg slits for an extra alluring feel.

Flares

Make your dress your own with a flare style that includes a flare in different parts of the dress. Whether you fancy them around the arms, through the chest or a fit and flare that comes out from under the waist line. This causes it to be a good choice for hiding any areas you might fully feel less than confident about, such as thighs, bust, legs or stomach.

The Shift Dress

Essential Dresses come early July

For women with an apple or pear shape, the shift dress is a flattering choice. This form of dress is available on the market in a huge array of materials, tones and patterns, which means you can go for bright, summery designs you adore. Yet another dress style that effortlessly transitions from relaxed day attire to sophisticated evening time wear simply with the  addition of heels. You can find these in the styling of a Little Black Dress  like the ones at www.axparis.com/collections/little-black-dresses

The Shirt

Trendy ladies will be drawn towards the shirt dress, the highly popular, fashionable dress of the moment. You’ll certainly be swamped with choice with the shirt dress style, because the huge selection of materials and designs makes them a good option for just about any situation. Shirt dresses give a laid-back, thrown together vibe and can be mixed with high heeled shoes or a flat style, dependent on the function.…

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Going Green on the Cheap

How would you like to know the secret to sparkling countertops, glass, and other surfaces in your home? I am gonna give it to you – and it costs less than 25 cents a spray bottle! Vinegar and water, folks – there you have it. I realize that I am the slow one here – family and friends have given me that tip for years, and I just have never purposed to change my large variety of expensive, harmful cleaners out for it.

Going Green on the Cheap

However, last week when I picked up the bottle of the new formula of Windex at the store, and it was simply labeled “vinegar,” I realized that all these years, I have been duped. I was about to pay over $3 for a small spray bottle of chemically enhanced vinegar and water! I promptly determined to go home and make my own green cleaners. So after some quick research online, I began using my trusty vinegar cleaner on everything, my glass tabletop, doors and windows, mirrors, kitchen countertops, stove top, and more! You would not believe my sparklin’ house, you all! Even my husband was pleasantly surprised that it does not smudge, smear, or streak!

Here are a couple of quick tips for any first-timers out there wondering how to get started on making your own green cleaners. (I know I wasn’t the only one still buying those chemical cleaners, because the products are still on the store shelves!)

1. To make the vinegar and water cleaner, simply put half water, half vinegar into a spray bottle, and Voila! No really, it’s that easy!

2. When I first start wiping the vinegar with newspaper, paper towel, rag (your choice, you already know what’s greener!) it looks as if it is going to smear, but keep wiping, and you will see the shine!

3. There is a great green bathroom cleaner you can use, it is hydrogen peroxide and water. You can search the net for valuable information on this green product, as well.

This is a such a good discovery! The scent is not offensive, and it leaves no harmful residue for family members or pets to inhale, ingest, or absorb. So now all I am asking myself is, what took me so long? It’s not rocket science, but more like, back to the basics our Mamas taught us! Enjoy this quick green cleaning tip, and contact me with your ideas – what simple solutions have you come up with to go green with your housecleaning and save money?…

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