All Posts in "Month: October 2019"

10 Tips For Marketing a Green Product

10 Tips For Marketing a Green Product

1. Green is not positioning

-People are primarily driven by personal gain, “what’s in it for me?”

-What do your green solutions add to the real customer needs of your targeted audience?

-A green product reinforces the brand values of your company?

2. Find a new, wider audience

-“Green” is no longer a niche

-Shift the focus from the “old-green customer” to a broader audience

3. Stacking product benefits

-Do not compromise on the key features (quality, convenience,…)

-“Green” as one of the benefits of a product often enhanced the attractiveness

-Try a logical link between product characteristics and performance and sustainability

4. Ensure adequate availability

-Do not build barriers for the availability and information of your product

-Work together with chain partners and so embrace ‘point of sale’

5. Green relies on trust

-Sufficient knowledge to build your company on the durability of your product

-Make sure you reports … READ MORE

Jon Harrison by — October 21, 2019 in Womens Clothing Online
Essential Dresses come early July

It’s inadequate to endure the summer months with only a small number of t-shirts and shorts. There will be situations when you need to appear somewhat more sophisticated, snazzy and let’s not pretend – alluring! There are lots of different dress designs suitable for all ages, different sizes, designs and so it won’t be too difficult to obtain the ultimate summer collection. Consider trying on a couple of these summer dresses on for size:

Maxi’s

Maxi dresses are a lot of fun to wear and incredibly flexible. During the warm breezes of a long sweltering summers day you’ll relish the lovely, womanly feel this particular dress provides. Maxi dresses are tremendous for attempting to keep cool whenever conditions increase but without the worry of revealing to much skin to the sun. The ideal choice for most body sizes, the Maxi dress can work very well with heels or a flat … READ MORE

Jon Harrison by — October 11, 2019 in Womens Clothing Online
Going Green on the Cheap

Going Green on the Cheap

How would you like to know the secret to sparkling countertops, glass, and other surfaces in your home? I am gonna give it to you – and it costs less than 25 cents a spray bottle! Vinegar and water, folks – there you have it. I realize that I am the slow one here – family and friends have given me that tip for years, and I just have never purposed to change my large variety of expensive, harmful cleaners out for it.

However, last week when I picked up the bottle of the new formula of Windex at the store, and it was simply labeled “vinegar,” I realized that all these years, I have been duped. I was about to pay over $3 for a small spray bottle of chemically enhanced vinegar and water! I promptly determined to go home and make my own green cleaners. So after some … READ MORE

Jon Harrison by — October 10, 2019 in Home Goods Store Website