From the music halls of the 70s to the coffee chains and independents sprouting around cities and towns across the country, we will have all seen and been in contact with custom designed clothing. Something that proudly displays a logo, a sign, something that makes it uniquely part of a group identity.
Of course custom clothing is nothing new. Over the last ten years and thanks to the internet there have been plenty of custom clothing companies online that offer the custom clothing service. From T-shirts to hoodies, polo shirts to workwear and even the now popular fashion item… swimwear, there is quite literally nothing that can’t be custom printed.
We really do live in amazing times! Joking aside however, for a business that wants to develop a brand theme and showcase their vision to the world, custom clothing simply is one of the best ways.
The internet as already mentioned has changed the custom clothing business and the industry as a whole but as with some industries where there is a bit of a backlash to the world wide web, is buying custom clothing online any cheaper than going to a physical store? Let’s take a look at some of advantages of buying online and see if price has an impact.
Online does mean having an option to be more versatile in material and garment choices than you could find in a traditional store. Of course, good stores will have a wide range of selections to choose from but an online store can be more responsive to new material needs. For example, recycled material as clothing such as plastics may be making waves in high fashion but some online custom companies are even offering this as a solution due to the original manufacturers working in the digital realm as well.
Inexpensive to produce
One of the advantages of being an online business is that the order facility and printing parts of the business are usually associated in the same building. One set of rent and the internet technology means that orders can processed quicker leading to less downtime and the use of technology also means that there is more than can happen in the background in quality assurance and production.
It becomes inexpensive to produce and in turn, inexpensive to purchase to purchase, especially in bulk. T-Shirts can start at £1 printed for an order of 500. If you’re a small business that can be a big business saving over the year.
Fast to produce
One of the big advantages of the online world is the speed at which things are done. For some basic designs and choices, you could have the clothing made and sent overnight, for more complicated designs, it could be as little as three working days. To your business, that could be the difference of standing out and getting orders, or just blending in with the competition.
Overall there are cost savings to be made when going online, many with a fulfillment process …