10 Tips For Marketing a Green Product

1. Green is not positioning

-People are primarily driven by personal gain, “what’s in it for me?”

-What do your green solutions add to the real customer needs of your targeted audience?

-A green product reinforces the brand values of your company?

2. Find a new, wider audience

10 Tips For Marketing a Green Product

-“Green” is no longer a niche

-Shift the focus from the “old-green customer” to a broader audience

3. Stacking product benefits

-Do not compromise on the key features (quality, convenience,…)

-“Green” as one of the benefits of a product often enhanced the attractiveness

-Try a logical link between product characteristics and performance and sustainability

4. Ensure adequate availability

-Do not build barriers for the availability and information of your product

-Work together with chain partners and so embrace ‘point of sale’

5. Green relies on trust

-Sufficient knowledge to build your company on the durability of your product

-Make sure you reports are based on rapports from conformity testing service

-Block prejudices that perhaps exist at your audience

-Cooperate with research organisations

-Understanding and changing perceptions about sustainability, to keep this up!

6. Develop an appealing concept binding

-Analysis don’t sell, make it simple and tangible

-Ensure that the support of your product speaks to the imagination

-Make it a positive choice!

7. Light good for the customer

-Shows where your company stands for, be transparent

-A customer is often a layman and cannot understand your product, so work to win and deserve their confidence!

-Manipulation does not work, the customer is well informed

-Ensure active involvement of the customer and ensure a dialogue with your customer, before that they write bad and negative pr in blogs etc.

-Educate the customer especially if you want to create awareness among customers

8. Communicate in the right tone and style

-Relativise, do not be too serious or pedantic, ensure a wink

-Lower your voice or talk slower so that the customer can understand you

9. Leverage the sympathy on sustainability

-Relatively easy to get free publicity in various media

-In BTB marketing: get the attention of customers, they often want to be part of a business by being and ambassador for it

10. Don’t do it if…

-Your company pollutes the environment

-You produce a dangerous product (green is not secure)

-If you barely have a greener product than your competitor

-You can use only false or irrelevant claims

-No evidence of performance…

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Essential Dresses come early July

It’s inadequate to endure the summer months with only a small number of t-shirts and shorts. There will be situations when you need to appear somewhat more sophisticated, snazzy and let’s not pretend – alluring! There are lots of different dress designs suitable for all ages, different sizes, designs and so it won’t be too difficult to obtain the ultimate summer collection. Consider trying on a couple of these summer dresses on for size:

Maxi’s

Maxi dresses are a lot of fun to wear and incredibly flexible. During the warm breezes of a long sweltering summers day you’ll relish the lovely, womanly feel this particular dress provides. Maxi dresses are tremendous for attempting to keep cool whenever conditions increase but without the worry of revealing to much skin to the sun. The ideal choice for most body sizes, the Maxi dress can work very well with heels or a flat shoe dependent on height, and utilized with a belt to emphazise the waistline.

The Sundress

Essential Dresses come early July

Whether you are searching for a Sundress to protect yourself with on your way to the seaside, a light weight sundress for spending some time in the garden or an outfit to pair with for a pleasant night out around town, the sundress does the job perfectly. It’s delicate and sexy, womanly and laid back, perfect for any occasion in the summertime. Alternative designs to consider such as a cami, a higher or lower hemline and upper leg slits for an extra alluring feel.

Flares

Make your dress your own with a flare style that includes a flare in different parts of the dress. Whether you fancy them around the arms, through the chest or a fit and flare that comes out from under the waist line. This causes it to be a good choice for hiding any areas you might fully feel less than confident about, such as thighs, bust, legs or stomach.

The Shift Dress

Essential Dresses come early July

For women with an apple or pear shape, the shift dress is a flattering choice. This form of dress is available on the market in a huge array of materials, tones and patterns, which means you can go for bright, summery designs you adore. Yet another dress style that effortlessly transitions from relaxed day attire to sophisticated evening time wear simply with the  addition of heels. You can find these in the styling of a Little Black Dress  like the ones at www.axparis.com/collections/little-black-dresses

The Shirt

Trendy ladies will be drawn towards the shirt dress, the highly popular, fashionable dress of the moment. You’ll certainly be swamped with choice with the shirt dress style, because the huge selection of materials and designs makes them a good option for just about any situation. Shirt dresses give a laid-back, thrown together vibe and can be mixed with high heeled shoes or a flat style, dependent on the function.…

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Going Green on the Cheap

How would you like to know the secret to sparkling countertops, glass, and other surfaces in your home? I am gonna give it to you – and it costs less than 25 cents a spray bottle! Vinegar and water, folks – there you have it. I realize that I am the slow one here – family and friends have given me that tip for years, and I just have never purposed to change my large variety of expensive, harmful cleaners out for it.

Going Green on the Cheap

However, last week when I picked up the bottle of the new formula of Windex at the store, and it was simply labeled “vinegar,” I realized that all these years, I have been duped. I was about to pay over $3 for a small spray bottle of chemically enhanced vinegar and water! I promptly determined to go home and make my own green cleaners. So after some quick research online, I began using my trusty vinegar cleaner on everything, my glass tabletop, doors and windows, mirrors, kitchen countertops, stove top, and more! You would not believe my sparklin’ house, you all! Even my husband was pleasantly surprised that it does not smudge, smear, or streak!

Here are a couple of quick tips for any first-timers out there wondering how to get started on making your own green cleaners. (I know I wasn’t the only one still buying those chemical cleaners, because the products are still on the store shelves!)

1. To make the vinegar and water cleaner, simply put half water, half vinegar into a spray bottle, and Voila! No really, it’s that easy!

2. When I first start wiping the vinegar with newspaper, paper towel, rag (your choice, you already know what’s greener!) it looks as if it is going to smear, but keep wiping, and you will see the shine!

3. There is a great green bathroom cleaner you can use, it is hydrogen peroxide and water. You can search the net for valuable information on this green product, as well.

This is a such a good discovery! The scent is not offensive, and it leaves no harmful residue for family members or pets to inhale, ingest, or absorb. So now all I am asking myself is, what took me so long? It’s not rocket science, but more like, back to the basics our Mamas taught us! Enjoy this quick green cleaning tip, and contact me with your ideas – what simple solutions have you come up with to go green with your housecleaning and save money?…

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Christmas Shopping Tips for 2019

One of the most anticipated holidays of the year is Christmas. It’s a season of giving and sharing. Christmas is being celebrated at almost all part of the world specifically for our sisters and brothers in Christians who believes in the birth of Jesus Christ. The season of Christmas usually starts on December 1 – where everyone is excited to put up their Christmas trees. Others are planning for their Christmas parties. Some would like to plan what food will be on their table during the Christmas eve. And the most awaited activity that most women love to do is shopping.

Christmas Shopping Tips for 2019

Shopping is part of Christmas. People will buy something for their loved ones and friends. It’s a way of showing their thoughts and remembrance of how they appreciated one person throughout the year. Other says it’s a way of giving back from all the blessings you have received the whole year. The giving and sharing must be coming from the bottom of your heart. You should not expect anything in return. Ladies will love shopping. Here are some good tips for Christmas Shopping:

1. Make a list of people you want to give gifts.

2. Budget your money. Calculate and spend a minimum and maximum amount of money per person if you have too many persons on the list.

3. List down the name of your family, friends and relatives that you want to give out some gifts.

4. Set your priorities according to your budget. Make sure you have gifts for people who matter most on your heart if you’re in a tight budget. Unless, you have lots of money to spend then as much as possible share your blessings to people you appreciate.

5. Get to know the person you want to give a gift. Do some research or ask the person if what he/she wants for Christmas.

6. Buy something useful and durable.

7. Avoid Christmas shopping rush! If you already have the money we suggest you buy the things you want for someone as earlier as the better. Do not wait until the last minute Christmas shopping. You might be experiencing difficulties on what to give for them.

8. As much as possible avail discounts from Christmas shopping bizarre or any other place with discounts.

9. When you are in the actual shopping moments, take care of your money. Be alert and focus to your belongings.

10. Lastly, enjoy the moment of shopping!…

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China Holiday – Making the Most Out of Your Visit to China

One of the most popular tourist destinations, China never ceases to wow its visitors with a winning combination of the most majestic natural sites, cosmopolitan and buzzing cities, intriguing ethnic tribal folklore and well-known historical and culture structures.

China Holiday - Making the Most Out of Your Visit to China

Thus, China has something for every taste and preference, which makes many tourists willing and eager to return to the country. There are always so many things to do when you visit the country, you may never finish them all in a single trip.

Your next China holiday is coming up, but you just cannot decide what to do and where to visit from the endless choices available. Sounds familiar? Here is a list of some tips and suggestions regarding interesting activities, shopping and Chinese cuisine that you can consider to make the most out of your visit to China.

Some excellent activities

For all lovers of the great outdoors, hiking through some of the world’s most surreal landscapes is an experience that you should not miss. These include the Great Wall of China and the lesser known Guizhou province. In the latter, you will be able to admire up close the beautiful handiwork of nature as you pass by some of the most incredible forests, limestone hills and terraced paddy fields.

Fans of authentic Chinese cultures can immerse themselves in tribal folklore in Yunnan where they can interact with ethnic minorities and learn more about their unique lifestyles and practices. Or how about a trip to the Shaolin Temple in Henan province where kungfu comes to life in the form of amazing murals and martial arts displays?

Golf lovers can indulge in their favourite sport in some of the most renowned golf courses in China and the world. You will generally find them along the southeastern coast in the provinces of Yunnan and Guangdong.

Shopping tips and information

China is known for its rich culture which has resulted in many unique and exquisite cultural and herbal products. Among some items which you should consider bringing back as a souvenir are pottery, handicrafts, carpets, art pieces and foodstuffs such as teas and medicines.

Chinese silk and silk products are often must-buy items for tourists. The huge variety in silk brocades, with their many designs and printed patterns, are high in quality with a rich texture. You should take a look at those from provinces such as Sichuan and Guangdong which are especially popular.

What’s more, China is also known for their competitively-priced clothing, shoes and other accessories which you can easily purchase in the major cities. With a little bargaining, you are sure to land some great deals.

Enjoying the local cuisines

Tasting the wonderful Chinese cuisine, which includes famous specialties such as Beijing’s Peking Duck and Guangdong’s dim sums, will certainly be a highlight of your China trip. Highly acclaimed worldwide, Chinese cuisine is not just food but also an art, as the visual presentation of dishes is as important as the taste. Regardless of where you visit in China, the …

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