Apps in the Modern World of eCommerce
Are you an eCommerce merchant looking for growth opportunities? Are you interested in opening a high risk merchant account? Do you know what role shopping apps play in the eCommerce sector nowadays? Just read this article and you’ll get answers these questions.
The Role of Shopping Apps in eCommerce
The modern technology goes on evolving and offering new, more advanced opportunities. In the wake of this, the popularity of mobile apps is growing in many sectors all over the world. eCommerce isn’t an exception.
A recent study in the field suggests that eCommerce retailers who aren’t investing in a mobile shopping app are risking to lose lots of revenue. This is according to the Global Commerce Review for Q4 2017 by Paris-based marketing firm Criteo.
According to the study, 44% of all eCommerce transactions at North American retailers were driven by shopping apps. Mobile web accounted for only 23%, and desktop ─ 33%. When it comes to cart abandonment rate, it was significantly lower for shopping apps (21% conversion) as compared to mobile Web (6%).
Retailers’ apps accounted for 44% of all eCommerce transactions for the quarter. The mobile web represented 23% and desktop ─ 33%. Apps’ share of global eCommerce transactions represented 46% in the quarter, which was up 48% year-over-year (YoY).
Open a High Risk Merchant Account to Grow Your Business
In this day and age, merchants can’t do without online payment processing. Only, it’s too important to find a reputable processor to work with. This is especially true of high risk merchants who need to open a high risk merchant account for their business. Look for an experienced and reliable processor that can get you a secure and low-cost merchant account without challenges.
A study by eCommerce and digital agency Visualsoft shows that 98% of brands have … READ MORE