Marketing is one thing that can make or break a business especially in it’s early stages. The four P’s of marketing are Product, Price, Place, and Promotion. Place and promotion go hand in hand. Deciding where to sell a product or service is just as important as deciding where and how to promote it. Promotion is a great way to get people interested in a product or service being offered. Advertising is half the battle, much research needs to be done before actually putting an advertising plan into action. The trick to promoting is knowing who you are promoting to, finding your target market.
A target market will be the people
most likely to buy your service or product. Research into this group will help
better understand how to get their attention. As with most groups in this time,
online and social media marketing is one of the main places people see
Suppose you find your target market to be people that are Hispanic. It isn’t enough to just know the language they speak and sprinkle that through an advertisement. Knowing what age group to target also holds importance, each generation is different. Hispanic people responded positively to an advertisement that hints at heritage and traditions specific to their culture.
Optimizing & Social Media
Most hispanic advertising can be optimized by creating advertisement that is mobile friendly. From 2012 to 2015 the amount of Hispanic internet users that used smartphones specifically jumped to 94%. It is no longer enough to have a good website if it cannot be viewed well on a mobile device.
Search engines are in a sense a liaison between people looking for information and the right website. Search engine marketing allows businesses to essentially “pay per click”. The business pays …Read more